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About Us

Hello! My name is Syd and I am the founder of BiTE.

 Photo credit: Adam Blasberg, BC Business Magazine

I created BiTE because I wanted to contribute to creating a more sustainable food system. I believe that the environmentally-conscious food choices we make don’t have to sacrifice taste or convenience, but there didn’t seem to be anything on the market that checked all of those boxes. I jumped with both feet into making a product I felt was missing from our sustainable snacking options. 

The more I talked about what I was doing, the more it became clear to me that the people I spoke to were also interested in that type of product as well -- they just had never thought of eating crickets before. But let’s be honest, this holds true for all ‘new’ foods: until Tojo introduced the California Roll, sushi probably sounded pretty crazy too.

Inspired by reactions from the community at farmers markets, family, friends and peers I decided to pursue BiTE further. I thought I’d be a one-woman business but once the supply couldn’t keep up with the demand, my family mobilized to help spread the word: crickets can be delicious.

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