Hello! My name is Syd and I am the founder of BiTE.
I created BiTE because I wanted to contribute to creating a more sustainable food system. I believe that the environmentally-conscious food choices we make don’t have to sacrifice taste or convenience, but there didn’t seem to be anything on the market that checked all of those boxes. Between my engineering degree and experience working in kitchens--I may have made that pretzel you ate at a Vancouver brewery or the donut you had at Lucky’s--I jumped with both feet into making a product I felt was missing from our sustainable snacking options.
The more I talked about what I was doing, the more it became clear to me that the people I spoke to were also interested in that type of product as well -- they just had never thought of eating crickets before. But let’s be honest, this holds true for all ‘new’ foods: until Tojo introduced the California Roll, sushi probably sounded pretty crazy too.
Inspired by reactions from the community at farmers markets, family, friends and peers I decided to pursue BiTE further. I thought I’d be a one-woman business but once the supply couldn’t keep up with the demand, my family mobilized to help spread the word: crickets can be delicious.
Meet the BiTE team:
Jesse (Sales/Photography) - the #1 Bite Snacks hype man. His go-to cricket source is the Chocolate Chirp bar.
Charlie (Official Taste Tester) - She likes eating the Chocolate Chirp bar--which also serves as a face mask depending on her hand-eye coordination.
Victoria/Charlie's Mom (Design/Copywriter) - Prefers her crickets conveniently blended in a smoothie, using one of the protein powders--perfect for sipping between chasing a toddler, working and the gym).
Virginia/Mom (Production) - Likes the bite of Jiminy Ginger bars. Anything with ginger in it.
Robert/Dad (Business Consultant) - Swears that the peanut cricket bar improves his golf swing.
Denise/Step-mom (Sales) - Swears it doesn’t.
BiTE snacks is something I know your family will want to get behind too: snacking on sustainable, healthy and delicious bars and protein powders that fit into every lifestyle. I even created a variety pack to please all taste buds!
As chirped about...